Scarborough Street Social

Overview:

A new venue set to launch in summer 2026, offering a premium social experience that combines games such as darts, pool, and shuffleboard with karaoke, food, and drinks in a luxury setting.

As the second venture from founders of established restaurant and bar, Wallis & Co, this expansion must meet and exceed customer expectations while establishing a strong, distinctive brand with the potential for future city expansion.

Approach:

Building on the founder’s interior design concepts and overall venue theme, I developed a brand centered around four core values: playful, sociable, confident, and competitive. Carefully selected fonts and graphic elements were used to create bold, impactful visuals that appeal to the inner child of a broad audience. Every design decision was made with the intention of positioning the venue as a stylish, high-quality destination while capturing the atmosphere and energy the client wanted to attract.

Results:

Through a collaborative design process grounded in the client’s original ideas, we were able to shape a brand that remained true to their vision while bringing it to life in a cohesive and impactful way. The project is ongoing and has been well received by key stakeholders. Over the coming months, the brand will be rolled out across social platforms. Website design and development are also scheduled to begin as the next phase of the project.