The Wool House
Colab: Hexham Wool House Ltd
Project: Brand / Website / Advertising / Email Newsletters / Branded Events / Brochures / Floorplans / Folders / Maps / Window Displays / Signage
Overview:
The Wool House, a 45-bed luxury apartment development in Hexham, Northumberland, is set to open in the summer of 2025. Tasked with providing comprehensive 360-degree brand and marketing support for the development from the outset.
Approach:
As the site was formerly home to an old wool warehouse, it required a name that reflects the historical aspects of Hexham and conveys the unique history and luxuriousness of the development. Working with award-winning consultancy, Dakota House of Design, we ensured the interior design wholly reflected the brand.
Results:
Conscious of not wanting to look and feel like, ‘yet another housing development’, together we crafted a concept to incorporate sheep within the graphic imagery across all touch points creating the illusion that the sheep are still occupying the space. A playful and memorable approach. The brand had so much scope that it has grown with the development and expanded across the website, events, printed collateral, banners, digital and print advertising and more.
“We are overjoyed with The Wool House brand. It truly captures the essence of what we envisioned. We are impressed with how the core concept of the brand has shaped everything we do and created a distinct and memorable customer journey like no other project we’ve developed before. We regularly receive complimentary comments from all angles of our network. Knowing our brand values and being so familiar with our desired brand perception we were able to make decisions more easily throughout the development stages.”
The Wool House - Director