Overview:

Fitizens offers an online subscriptions service to those wanting a lifestyle change and good physical health. Wanting to launch with authority into a premium space and a profitable pricing structure, the founders were keen to invest in the brand from the off.

Approach:

The founders had a strong name concept which needed to be crafted into a bold visual identity. Through research and collaborative discussion, we were able to pinpoint the space in which the brand should be positioned, in order to reach the desired target market. Our intention was to strike a good balance to appeal to the more serious athletes whilst still being approachable to those at the start of their fitness journey.

Results:

Together we created a brand that could launch straight in at the top end of the market. Bypassing months and years worth of slow growth and out doing the amateur start ups. Clients we’re onboarding with secure confidence in the value of their subscription. The brand provided a platform for future website and merchandise projects.