Be Gut Happy
Client: Be Gut Happy
Project: Strategy / Brand / Website / Marketing Materials
Overview:
After experiencing and overcoming decades of digestive issues, Be Gut Happy founders wanted to share their knowledge to help others find supplement products to improve their health. With a strong business plan and a huge amount of ambition, the final hurdle was to craft an engaging brand and range of assets that would bring Be Gut Happy to life.
Approach:
Approachability was a key factor when developing this brand. Ensuring customers felt safe and secure in discussing their personal health with the team was vital. All of the brand assets were focused on being welcoming and friendly, whilst conveying a strong sense of trust. Tried and tested proven results and science backed knowledge would be essential element to grow a customer base.
Results:
Be Gut Happy burst into the market with immediate uptake, far surpassing the founders initial targets. Feedback and results from clients were coming thick and fast generating a strong sense of trust from the get go. A carefully considered and meticulously crafted brand created the professional platform they needed to warrant the trust of a firmly established business.
“My experience of working with Carrie is best described as the personal touch. We had one to one meetings, where she really actively listened, she understood what was important to me and the type of person I am, so that my brand became a true representation. Carrie shared the design process with me and took on board my feedback. The finished brand, far exceeded my expectation and was beyond something I could have imagined, let alone produced. Since I launched my brand, the response and feedback has been outstanding. My brand launched me into a premium market space from the get go.”
Be Gut Happy - Founder
Carrie Cannon | CC Design
CC Design | Brand Strategy & Graphic Design
Based in Gateshead, UK
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078850135886
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